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CustomerClout: Drive Customer Loyalty in your Organization (5 mins)
CustomerClout is a relationship-based survey system that shines a continuous spotlight on customer experience. Discover what moves customers to love you more. Integrated and interactive, it transforms...
View ArticleBuild a Better 2014 Strategy Using 3 Customer Insight Check Points
For those in the midst of updating or creating strategic plans for the upcoming calendar year, it’s go time. Before getting too far down the road, one topic must be assessed with brutal honesty: Do you...
View ArticleCustomer Insights and the Netflix Turnaround
One does not have to look far to see the importance of customer insights with the example Netflixs has given. Their fantastic rise to the top against megaliths such as Blockbuster, was followed in 2011...
View ArticleSeek Insights & Get These 6 Sweet Strategic Planning Rewards
Making strategy happen means making sure it is simple to understand. The paradox is that there is nothing “simple” about strategic planning and charting a future course. This is why we’ve focused our...
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“Mass Customization” Author Joseph Pine Explains What Consumers Want
Joseph Pine argues that Authenticity is becoming the new consumer sensibility — the buying criteria by which consumers are choosing who are they going to buy from, and what they’re going to buy. (The...
View ArticleCustomers Are Your Crystal Ball
If you think of business outcomes a few terms might pop into your head such as profit, growth, and sustainability. Setting and hitting benchmarks like these is what usually drives companies to create...
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Avoid the Tragedy of the Untold Customer Story
When it comes to relationship management, generally organizations fall somewhere along a spectrum of customer engagement. There are those that wing it and address customer concerns only when something...
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Why an Emotional Portrait of Your Customer Matters
Is it possible to emotionalize how an organization actually helps someone? Is it realistic to think we can step out of our shoes and into those of our customers? Yes, people. In fact, entire...
View ArticleWho is your ideal customer?
“Everyone” is not your ideal customer. People create solutions to solve people’s problems. And everyone doesn’t have the same problem. Your solutions, products or services might be used by a broad...
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Gain New Perspectives with an Ideal Organizational Profile
Creating a profile of your ideal customer is not a new principal – it’s been used for decades. But in our recent experiences developing profiles of OnStrategy’s own customers, we found that basing...
View ArticleCustomer Targeting
A how-to guide in developing marketing strategies which targets current customers as well as potential customers. Retention | Know Your Customer | Targeting | Marketing Mix | Plan Checklist Customer...
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#ThinkReno is Thinking Ahead
Customer insight is a cornerstone in learning where your organization is currently, where it needs to be, and how you’ll win. The problem? Gathering it is a painstaking and difficult process. It takes...
View ArticleWant to engage with your customer? Give them something they want.
It seems like a pretty standard principal – to make an exchange with a customer, you need to give them something they want. But, many struggle applying the principal beyond the walls of an exchange...
View ArticleStop Sabotaging Customer Feedback
You go to great lengths to gather insight and feedback from your clients, but there’s a good chance you’re sabotaging the results. You gather feedback to make strategic decisions, but how can you do...
View ArticleBuild a Better 2014 Strategy Using 3 Customer Insight Check Points
For those in the midst of updating or creating strategic plans for the upcoming calendar year, it’s go time. Before getting too far down the road, one topic must be assessed with brutal honesty: Do you...
View ArticleCustomer Insights and the Netflix Turnaround
One does not have to look far to see the importance of customer insights with the example Netflix has given. Their fantastic rise to the top against megaliths such as Blockbuster, was followed in 2011...
View ArticleDon’t Forget Your Customers in Strategy Development
From time to time, clients from around the globe hail the OnStrategy team. This month we found ourselves in South Africa. The country is well known for its spectacular safaris and equally being an...
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Video: Living in the Age of the Consumer
Steven Frumkin, Dean of the Jay and Patty Baker School of Business and Technology at the Fashion Institute of Technology, shares his insights on today’s increasingly powerful consumer. Read more at...
View Article3 Ways to Gather Data from Non-Planning Team Stakeholders
Understanding your competitive position requires understanding your market first. Sure, it seems obvious, but how well do you really understand your market and your customers within it? Is it...
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4 Data Sources Necessary for a Better Strategic Plan
Don’t let your strategic planning be another year of wash, rinse, repeat. Do something different. Start by building a better strategic plan. From now through the end of the year we’re dedicating each...
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